The logo is the face of the brand, it is an asset to brands, instigating reactions and recall. Brands put great emphasis on finding the right logo, which begins with the conceptualization, incorporation of color therapy and eventually moving on to the final product.
This process can be straining and time-consuming for the most part, but times are changing. With the introduction of technology like Artificial Intelligence is changing the way brands formulate their logos and generate their brand story. One such AI-powered tool is Logomaker, helping companies realize, conceptualize their brand’s logo within two minutes. Logomaker is a smart logo generation tool with a simplified editor and an extensive content library that enables users to create unique, professional logos for their business. The tool also provides a branding kit to the clients that help them stay consistent with their brand identity.
Intrigued? Here are the 10 best things about Logomaker that help with your branding process.
1. AI Becomes Your Workmate
Unlike the misconceptions surrounding AI, it is not here to replace humans but to assist them. Automate certain tasks, and provide options for better, concise decision making. It generates multiple options based on your focus category. The three focus categories are icon, name or initials for the logo. It also provides you with options in colors and icons. Basically, the AI becomes a highly efficient workmate of yours, guiding the branding process at each step. The AI will generate thousands of logos.
2. Users Have Complete Control!
The AI does not hijack the process, instead gives you options and control. At any point that you are using the tool, you have the option to go back and change your choices i.e change the style or the color story. The AI then adjusts to these new choices.
The styles of logo
Furthermore, unlike outsourcing which makes it harder to control the narrative, the in-house tool allows you to take control of the process the entire time. Reducing chances of miscommunication and generating quality mockup logos that are more inline with the brand.
3. Spoiled For Choices?
Different icon styles, color palette options and category focus means you never run out of options. The tool provides a visual outlet for all the experimentation that is possible, so you know you have explored all the options and crafted a logo that is just right! You also have access to millions of graphics and fonts and the option to choose from 10K+ icons, and millions of color and font combinations.
Different types of typography use
Selecting your branding style
4. Easy UX Navigation
The Logomaker tool has been tested by user experience experts to make it easier for everyone to use. So either you are a digital marketer, or a novice user of all things tech, the UX of Logomaker is easy to follow through. The focus has been to make the tool flow seamlessly through the steps, which it most certainly does.
5. Time Efficient
The generation of logo “within minutes”, is not a marketing gimmick but the result of superior AI that has access to abundant data. This coupled with a seamless UX experience means less time spent being confused on how to use the tool and more time being collaborative with the AI. The clear course of action, the simple steps leaves no room for buffer time. The smart AI just adds to the smooth transition, generation of the logo and the branding kit.
6. Easy Color Tone Generation
The main reason for companies outsourcing creative work to professionals is due to the complexities involved in design work. One such complexity is the color choice of the logo, a logo is eternal, hence choosing the correct color palette cannot be taken lightly. The color story option available for Logomaker means you get a set of complementary colors to test out before the final commitment. The ability to play around with different color stories gives brand experts freedom to choose the best suited.
Easy color generation
7. Generate Drafts On The Final Products
The Logomaker aids in every process of logo making, if the intention is not to use the tool to generate a final design, the tool can also be useful to generate mockups and conceptualize the designs. It gives users a visual platform to see the interaction between the design elements, whether the concepts translate well to a tangible design.
8. Multiple Download Options
The logo generated can be easily transferred and used for PR projects, embossed on envelopes and more. As it downloads in multiple formats which includes PNJ, JPG and SVG, the generated logo can be edited once generated, and can easily be transferred to different platforms and materials without much of a hassle. Providing you with high-resolution logos in multiple formats. The downloaded files are also social media and print friendly.
With so much emphasis on options and choices, you didn’t think the tool would restrict post production changes, did you? The tool understands that creativity is a process, it has layers, with the SVG download options you can use the generated logo as a mockup and build on it independently. Optimizing the design in the process.
9. Multiple Auto-generation Available
After generating the mock up for your logo the tool allows you to customize the generation to your liking, mixing and matching the colors, fonts, icons and design pattern. This means that just with certain inputs on the users end, the tool auto generates multiple variations you can work with. Edit easily with the built-in editor.
10. Equipped With A Comprehensive Branding Kit
Based on your logo preference, the end of the logo generations you are provided with a unique branding kit. A compilation of your brand rational inclusive of the types of fonts, colors and others assets, required to build and strengthen your brand. Each kit is equipped with mockup samples, logo variations, and a comprehensive brand narration.
Designs created by Logomaker
Logos created by designs.ai
If you’re interested in pursuing more projects in designs or content creation, Designs.ai is a unique tool that uses AI to help make the process smarter, faster, and easier. Try out the suite now, or simply head over to Graphic Maker or Color Matcher to try out the free tools they offer and start creating today!