1. Keep it simple and clear, grab attention.
A web banner should be free of clutter and one clear message that stands out. Your target audience must be able to understand what your ad is trying to say without thinking too hard. Make your copy simple and make your visual eye-catching.
2. Use simple motion and animation, but not too much.
Moving animation is a great way to really grab the attention of users. But with every good thing, there is a limit. Do not overdo it with the design and motion of the animation. A simple animation is enough to attract attention.
3. Animation should not be overly repetitive.
If you do choose to go with an animated web banner, the trick is too not loop it more than 10 times. While over-repetitiveness ensures a lasting impression, you also do not want to irritate them and hence having a poor impression of your business.
4. Stick to standard file sizes that are not too big.
When a web banner is displayed, it sometimes takes time to load depending on the size of the visual. This is why you need to make sure that your visual is attractive but its file size is not too large. A tip is to compress your JPEGs and GIF files to create that balance between quality and fast loading.
5. Maintain brand consistency with the company logo/visuals.
What good is a great web banner if users do not know that it is about your company? Every web banner must have a firm brand consistency which includes keeping in mind your corporate identity. This includes using company colors, fonts and of course, your logo!
6. Have a strong call-to-action.
After having a clear message, you need to end it with a call-to-action so your audience knows exactly how to react after seeing your web banner. Make it strong and clear. You do not want to confuse your audience, do you?
7. Use colors to stand out.
Depending on your brand identity, colors are a great way to stand out. Colors such as bright blue, green and yellow are all great for web banners. Red however is not a good color as it might be too dark and might come with a negative connotation instead of a positive one.
8. Link it appropriately in a way you can track it.
Every important web banner with a clear call-to-action must have a link that is trackable by the online marketing. Learn what works and what does not work. With trackable links, you can compare and figure out which web banner is most popular and more effective.
9. Use buttons and attractive words to increase CTR.
After linking, you need to monitor your click through rates, otherwise known as CTR. Words like “click here”, “submit”, “free” can trigger users to actually click your link out of curiosity. In order to achieve higher CTRs, use buttons and attractive words so that users have a higher likelihood of clicking on your links.
10. Consider placement of the ad.
As every copywriter would know, the placement of different elements on an ad is very important. Every visual, every copy plays a huge role in making the web banner perfect. Focus on the fonts too and makes sure you do not use more than 2-3 fonts on one design.
11. Execute a testing stage to find the most effective web banner
Before making any design or copy live, it has to be tested. Can you imagine publishing something with grammar errors? Design errors? Link errors? There are many ways to test a banner’s effectiveness. Take 2 different banners and measure the effectiveness. Once you know that, you can run the effective banner and drop the other one.
12. Rotate banners to keep things interesting.
Now that you have your perfect banner, it is all about circulating it at the right time. One way to ensure your audience does not get bored of your banners is to rotate the banners every 2 to 3 weeks. You may even alternate between 2 variety of banners that you may have.
If you are looking for inspiration to design your own web banner, look no further! We have specially curated some web banner designs that are now trending on Designmaker!
Feeling lazy to design your own web banner? Let Designs.ai do it for you! If you want it customized to your perfect ideal, we can do it too. So what are you waiting for? Get to working on your perfect and effective web banner now! 😉
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