When you’re a small business owner or entrepreneur, your logo is the most critical tool in your promotional toolbox. It acts as the primary visual representation of your brand identity and is meant to communicate everything there is to know about your brand in just a few letters or symbols. Trends may come and go,
Video features such as IG TV and Facebook Watch are getting millions of views per day, and it looks like a trend that’s here to stay. Videos, compared to static images, are simply more engaging and interactive. Our eyes are naturally drawn towards moving things. Movement in a person’s peripheral vision can trigger a shift
The logo is the face of the brand, it is an asset to brands, instigating reactions and recall. Brands put great emphasis on finding the right logo, which begins with the conceptualization, incorporation of color therapy and eventually moving on to the final product. This process can be straining and time-consuming for the most part,
But, times have changed, as more people began to get familiar with the online world the ostentatious, overbearing designs of skeuomorphism started to stink, it evolved into an eyesore rather than a helpful design concept it once was. Users started looking for a minimalist escape one that was not overpowering, this is when the shift
Growing Importance of Video Content Over the years, video marketing has proven to be one of the best marketing strategies for businesses, as it results in high information retention and conversion rates. Videos are a great way to increase brand awareness. Video content is able to use both auditory and visual cues to captivate the audience,
For each and every one of us, a new year marks a new beginning. People, young and old, leave their worries, regrets, and mistakes of the previous year on December 31 and are filled with the hope of better days in the coming one. What better way to start 2020 than with a new calendar
Creative inspiration is a very fickle thing for designers. Sometimes it comes at a very sudden time, while some wait for a very long time to find inspiration at all. Inspiration is subjective – just as beauty is subjective in the eye of its beholder. Designers are artists who hold their inspiration in high regard. They
Art has a way that inspires people. And this is one reason why using art for an advertising campaign has become so efficient. Having the right design for your product’s packaging is crucial since it encourages consumers to buy what you have to offer them. Sometimes, having the right packaging design might mean the difference
Designs.ai is an online platform powered by artificial intelligence. As a pioneer in the field, it is built with the mission to empower imagination through cutting-edge technology, making design smarter, faster, and easier. Hosting all of their design tools online, Designs.ai ensures that intuitive professional design is accessible to everyone. Someone with no design experience
