Dark Blue is a deep, blue shade that is often confused with Navy Blue. It is commonly associated with knowledge, authority, and reliability. Thus, many banks, insurance companies, and investment firms use this color in their branding. Dark Blue is also linked to consciousness and intellect, making it a good color to suggest precision and advancement for high-tech products.
Dark Blue works well with its direct opposite, orange, and its related colors, burnt sienna, red orange, and peach. The color Dark Blue can also be combined with white and grey for a contemporary, minimalist palette.
Dark Blue hex code: #00008B