Blue is the color that is commonly associated with royalty, art, nature, and corporate identity. The first recorded usage of this color is the blue azurite shade, a dark vivid, naturally-occuring blue mineral that was used widely in ancient Egypt for decoration and jewelry products. The mineral was later crushed in the Renaissance and utilized as a high-class ultramarine paint pigment.
From there, blue went on to live a long life in the art scene, through stained glass windows in the Middle Ages, fine blue and white porcelain in China, along with applications by famous artists such as Renoir and Van Gogh. Blue is easily paired with yellows, greens, and reds to create a bold, vivid palette. For a more modern, serious feel, pair the color Blue with neutrals like grey, silver, black and white.
Blue hex code: #0000FF